The complete Burberry Fall 2012 Ready-to-Wear fashion show, as showcased on Vogue, remains a significant moment in the brand's history. This collection, presented under the Burberry Prorsum label, epitomized a specific era of the brand’s aesthetic and showcased the evolution of Christopher Bailey’s vision. Before delving into the specifics of the 2012 collection, let's explore the context surrounding the Burberry Prorsum brand itself, addressing the questions surrounding its meaning, legacy, and eventual demise.
Prorsum Burberry Meaning: The word "Prorsum" is Latin for "forward." This perfectly encapsulates the aspirational and progressive nature of this particular Burberry line. While Burberry itself represented heritage and classic British style, the Prorsum label signified a more forward-thinking, trend-setting approach. It was the luxury arm of the brand, pushing creative boundaries while still retaining the core DNA of Burberry’s iconic check and trench coat. It was a bridge between tradition and modernity, a sophisticated blend of heritage and innovation that resonated with a discerning clientele. The Prorsum line allowed Burberry to cater to a customer seeking a more high-fashion, runway-inspired interpretation of the brand's identity.
Burberry Prorsum Boots: Boots consistently featured prominently in Burberry Prorsum collections, reflecting the practical yet stylish nature of the brand. The Fall 2012 collection likely showcased a range of boots, incorporating the season’s key trends while maintaining the signature Burberry quality and craftsmanship. We can imagine variations from sturdy riding boots, reflecting the equestrian heritage of the brand, to sleek, knee-high boots perfect for the sophisticated city dweller. The materials would have ranged from luxurious leather to suede, perhaps incorporating details like buckles, zippers, or distinctive stitching that hinted at the brand’s heritage. The boots were undoubtedly an integral part of the overall look, adding both functionality and a touch of refined elegance.
Why Did Burberry Drop Prorsum?: In 2015, Burberry announced that it was dropping the "Prorsum" label and streamlining its branding. This decision was part of a broader strategy to unify the brand's image and simplify its product lines. The distinction between Burberry London, Burberry Brit, and Burberry Prorsum had become increasingly blurred, leading to some confusion among consumers. By eliminating the Prorsum label, Burberry aimed to create a more cohesive and streamlined brand identity, making it easier for customers to understand and navigate the brand's offerings. This move also reflected a shift in the fashion industry towards a more unified and less compartmentalized approach to luxury branding. The decision wasn't about abandoning the values represented by Prorsum; rather, it was about integrating those values into the core Burberry brand.
Burberry Prorsum Brand: The Burberry Prorsum brand was synonymous with luxury, innovation, and a distinctly British sensibility. It represented the pinnacle of Burberry's design capabilities, showcasing the most cutting-edge designs and the highest quality materials. It attracted a clientele who appreciated both the heritage of the Burberry brand and the forward-thinking designs of Christopher Bailey. The brand’s success lay in its ability to seamlessly blend tradition with modernity, creating a unique and sophisticated aesthetic that appealed to a global audience. The runway shows, like the Fall 2012 collection, were highly anticipated events, setting trends and influencing the broader fashion landscape.
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